Jim Jones

The psychology of the cult leader

The image above* is of Jim Jones who led the Jonestown massacre in November 1978 where 909 people died, a quarter of whom were children. Jim decided that the children should be the first ones to drink the poison. He matches the broad definition of a cult leader, which I compiled from a range of…

A state of an angel.

Why do people join cults?

In my two previous articles, I have defined a cult and the mind-control process. Now, I would like to talk about what makes people join a cult and why we should care. No one joins a cult Firstly, people don’t join cults: they join a course, an activity, a personal development workshop, a meditation class,…

A group of people raising their hands in ecstasy.

The psychology of cults: part two – what is brainwashing?

Brainwashing or thought reform is not a one-off event but a gradual process of breaking down and transformation. Thus, thought reform is a concerted effort to change a person’s way of looking at the world, which will change his or her behaviour. To understand more about mind control, or brainwashing, I will explain it in…

A neon sign showing the word 'cult'.

The psychology of cults: part one – what defines a cult?

I have previously written about the psychological impact on children who grow up in cults. But what is the definition of a cult? I’m going to share with you how some academics in this field describe a cult – there are five key attributes that can help us with this explanation. Let’s go through each…

Abstract image of three heads with holes in them.

The psychological impact on children who grow up in cults

I have just watched the latest Netflix docu series “How to Become a Cult Leader?” and was pleased to see that images of the cult I grew up in appear in it with frequency, because it means it is undoubtedly and widely recognised as a cult. Familiar images of the cult leader doing “energy darshans”…