The psychology of the cult leader

The image above* is of Jim Jones who led the Jonestown massacre in November 1978 where 909 people died, a quarter of whom were children. Jim decided that the children should be the first ones to drink the poison. He matches the broad definition of a cult leader, which I compiled from a range of…

Cultivating a growth mindset: a path to personal transformation and resilience

In the journey of personal development and mental wellbeing, the concept of a growth mindset has emerged as a powerful tool. Have you ever faced a challenge and felt like giving up because you thought you were not ‘good enough’? The idea of a growth mindset, coined by psychologist Carol Dweck, offers a different perspective—one…

Why do people join cults?

In my two previous articles, I have defined a cult and the mind-control process. Now, I would like to talk about what makes people join a cult and why we should care. No one joins a cult Firstly, people don’t join cults: they join a course, an activity, a personal development workshop, a meditation class,…

The psychology of cults: part two – what is brainwashing?

Brainwashing or thought reform is not a one-off event but a gradual process of breaking down and transformation. Thus, thought reform is a concerted effort to change a person’s way of looking at the world, which will change his or her behaviour. To understand more about mind control, or brainwashing, I will explain it in…

The psychology of cults: part one – what defines a cult?

I have previously written about the psychological impact on children who grow up in cults. But what is the definition of a cult? I’m going to share with you how some academics in this field describe a cult – there are five key attributes that can help us with this explanation. Let’s go through each…